With Zonka Feedback Web Distribution Platform, you can gather feedback from website visitors and product / app users.

Website Feedback is feedback received from Website visitors or customers or users of your app. With Website Feedback, you can gauge Website Visitor's experience and effectiveness of your Website and App. Website Surveys can be satisfaction surveys, quick questions about experience, contact forms, lead generation forms, CTA buttons or long form surveys.

Website Surveys can be used with Feedback Button on the Website, launched as popups or popovers or slide outs on specific pages, after specific events or to a specific targeted group.

With Website Feedback, you can —

  • Capture real-time feedback about website experience, purchase experience, booking experience, article feedback, blog feedback

  • Collect Contact Information on Landing Pages

  • Trigger surveys based on events like post transaction, exit intent, cart abandonment, post cancellation and more

  • Take feedback from in-app users

In this article

How Web Surveys work?

Web Surveys work by either placing a snippet of JavaScript code to the HTML of your website or by directly embedding the survey within the website or through Web Survey links.


Types of Web Survey Channels

With Zonka Feedback, you can display forms, surveys and take feedback in many different ways from your Website visitors.

Web Widgets

Web Feedback Widgets are an easy way to take in-context and in-moment feedback from your website visitors and users. Zonka Feedback offers three types of Web Widgets.

  • Side Tab (Feedback Button)
    Side Tab or Website Feedback Button is a tab or button that is used to collect feedback from your online website visitors and customers while they browse your website or use your app.

    The Side Tab can be placed on the left or right side of your Web Page or App so it's easy to find for users to share their experience and feedback.

  • Pop-up Survey
    Pop-up are forms and surveys that are displayed on a web page or app based on an event or time for users to give feedback and share information. Since pop ups surveys appear on the page in between a user's journey, they encourage users response, but can also be obstructive.

    Pop-Up Surveys are great to use as exit intent surveys, cart abandonment surveys, post transaction and post booking surveys, lead generation forms, or time-based surveys.

  • Popover Survey
    Popover Surveys are surveys that open in an overlay on a web page on a click of a button or link. Unlike Pop-up Surveys that are triggered by an event or time, Popover Surveys are triggered by user action of clicking a button or a link. Also, unlike Pop-up surveys that opens the survey in the center of the screen, the Popover Surveys open right to the button or link where they're placed.

    Popover Surveys are ideal for in-context feedback like feature feedback, article or blog feedback, CTAs and more.

In Web Widgets, you can configure settings for Widget Appearance, Widget Targeting and Behavior to display the surveys at the right time to the right user.


Embed Surveys

Embedded Surveys are surveys that are seamlessly placed as a part of your web page or article or blog or app. Embedded Surveys blend into the web page and require no redirection, no click, and are non-intrusive.

You can customize the look & feel, the width and height and placement of the embedded surveys.

Embedded Surveys are great for in-line forms, contact forms, bug reporting forms, article feedback, feature feedback, blog feedback and more.

Learn more about Embed Surveys


Link Survey

Link Surveys are surveys that can be accessed through a URL. With Zonka Feedback, you can generate a link for your surveys that allows your customers to access your surveys. Link Surveys can be placed in email signatures, in web pages, in social media posts, on bills and receipts, or used as QR Codes which can be scanned.

Learn more about Link Surveys


Installing JavaScript Client Code

To get your Web Widgets working on your website or in-product, you need to add a JavaScript code snippet to your website.

  • The JavaScript Client Code is available per workspace

  • For all surveys in a workspace and for all widgets of a survey, you only need to install the JS Client Code once

  • You can identify users and pas additional data with the JS Client Code

Here's how you install the JS Client Code to your website or within your product.

  1. Navigate to 'Settings'

  2. In the Settings menu, go to 'Developers' section from the left navigation

  3. In Developers, click on 'Install JS Client Code' or go here

  4. Choose the Workspace for which you'd like to view the code

  5. From the Install Web Client section, choose the Workspace for which you'd like to get the JavaScript Code Snippet for.

  6. Once you've got the code, all you need to do is copy the code and paste it in the HTML of your Website or within your app.

  7. Place this code after the <head> tag or before the </head> tag in your HTML.

  8. Save and publish your changes to get the surveys working.

Learn more about Installing the JS Client Code

Learn more about Identifying Users and passing additional data


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