Companies and leaders who deliver outstanding experiences for their website visitors and users know something you might not, that Customer Feedback is the way to gain success.
In this section
What is a Website Feedback?
Website feedback is information obtained directly from website users. This feedback is a great way to reach out to your website visitors. You can create professional and beautiful graphics that appear in special conditions to request feedback.
This can be done in Zonka Feedback through on-page surveys, pop-over surveys, and by using Widgets. After obtaining all the responses, combine all the information and view the analytics.
Types of Website we provide in Zonka Feedback
As discussed, a Website feedback survey helps you get direct answers from people that matter most, your customers. In Zonka Feedback, we have 2 major categories of website feedback,
Widget Type - Add the feedback form as a popover or a button on your website. Website feedback widgets are an easy way to connect with your website visitors.
Embed Type - You can embed the created survey on your website. Add the feedback form inline, on your web page or blog.
Let's take a look at these 2 steps in detail.
1. Embed Type
Create a survey that is short, simple, and informative. To add one embed link to our website you need a basic understanding of HTML and access to your website’s source code.
You can access your Feedback's source code and Add the feedback form inline on your web page or in any blog.
You have an option to configure your feedback based on your website/App. You can change the height and width of your survey. Customize the look of your survey to match your website or app.
2. Widget Type
The Feedback form can be used in many ways as a Popover survey or a button on your website. You can configure how and when your survey widget should appear on your website or blog.
This section in Zonka Feedback enables you to have an Appearance setting, do your visitor's Targeting, and manage their behavior. Let us first take at the different appearance options available. Please take a look at the 2 types of surveys,
Pop-up survey - A pop-up survey widget appears either in the center of the screen or you will find them at the sliding at the bottom. This makes sure that your visitors respond to the survey and then move to the next action.
Button survey - A Button feedback widget is a button that sits at the edge of either the right or left side of a web page. You also have an option to have it as a free button and place it anywhere on the website. Users click the button, rate their experience. Usually, answer an open-ended question about how the company could improve their service.
Once you have created the appearance of your Widget by making all the adjustments of the Button color, Button text Color, and Button Text.
Preparing Target for your Website Survey
Should this survey be visible to all my visitors or only to some of them? How do I do this? One simple way is to configure your conditions in the Targeting section.
We should first need to decide on whom/which device users we should Target. We can define what percentage of users or if all the users can see the feedback form.
Step 1: You have an option to Select what all devices the popover/Button should appear on, It can be Desktop, Tablet, or Mobile. This option will make sure that your Web Widget is getting displayed in such a way that it matches with your devices.
By default, it was visible on all the 3 devices, Desktop, Tablet, and Mobile.
Step 2: Once you are done with the device setting. There comes a question in which page would you like to see the feedback button/popover on? There are 2 possibilities for this,
It can be on all the pages, wherever you have inserted your source code.
It can be on the page you specify. You can set conditions like those pages in your website which has your specified words or those pages whose URL has been defined. Based on the selected word/page, your Widget would be visible.
Step 3: You have an option to set the visibility of the Widget based on the number of users.
All users - All the people who visit your website irrespective of their purpose of landing. All your customers are valued.
Percentage of users - You can set what percentage of users can see this Widget.
Users with specific attributes - Based on the set specific attributes of the visitor like their Country, Language, Timezone, Anniversary, Birthday, and Gender. This would be visible to different website visitors. You can add more attributes by clicking Add Attribute again.
Setting your Widget's Behaviour
After setting your target criteria, you need to define your surveys' Behavior. Behavior is the way in which your survey needs to behave post-launch of the Widget on your website. You can set when your visitors should see your Feedback Widget and till when it will be visible.
This is where you choose when your survey has to be viewed by your website visitor.
Immediately when the page loads - Once your website is completely loaded, Zonka Feedback's HTML source code gets triggered and your Feedback Widget gets displayed. This is the default option.
After a delay of 'y' seconds - After your website gets loaded, The source code gets triggered the specified time lag. It is important for the user to stay in that specific URL for the length of the delay to get the Feedback Widget.
When the user scrolls 'y' percentage down the page - Once the user reaches the desired percentage of the down page, the widget will be triggered. It is ideal to set 50% down the page.
In addition to the Launch options, you have other nifty features as well. You can set criteria till when visitors can see the Feedback Widget.
Until they submit a response - The Feedback Widget will appear until your visitors submit a response.
Only once, even if they did not receive a response - This option makes the Feedback Widget visible for the visitor only once. This is the default option.
Over and over, even if they submit a response - This option allows you to show the same Feedback Widget multiple times to the same user if they fit the targeting parameters you had defined.
Tips to create a good website Survey
Create a short and attractive survey that is more accurate.
Optimize your surveys for different devices.
Provide an open-ended question so respondents can share open comments.
Don’t ask too many open-ended questions. They take longer to complete.
Decrease the frequency of your surveys. Appearance too many times may annoy your visitor.