Companies and leaders who deliver outstanding experiences for their website visitors and users know something you might not, that Customer Feedback through Website Widgets is the way to gain success. 

To edit and customize your Web survey, follow these steps:

  1. Navigate to Manage > Surveys from the left sidebar.

  2. Choose the specific survey you would like to have as a Web survey.

  3. After selecting your survey, click on Distribute > Web from the top navigation.

In this section

What is a Website Feedback?

Website feedback is information obtained directly from website users. This feedback is a great way to reach out to your website visitors. You can create professional and beautiful graphics that appear in special conditions to request feedback.

This can be done in Zonka Feedback through on-page surveys, pop-over surveys, and by using Widgets. After obtaining all the responses, combine all the information and view the analytics. 

Types of Web Survey Channels we provide in Zonka Feedback

As discussed, a Website feedback survey helps you get direct answers from people that matter most, your customers. In Zonka Feedback, we have 2 major categories of website feedback, 

  1. Widget Type - Add the feedback form as a popover or a button on your website. Website feedback widgets are an easy way to connect with your website visitors. This type includes Pop-over, Buttons, and Side Tabs.

  2. Embed Type - You can embed the created survey on your website.  Add the feedback form inline, on your web page or blog.

Let's look at all the Web Channels in detail,

Web survey Channel - Popover

Popovers are creatives in embedded windows that appear on the Website, overlaying on your main page content. Popovers need interaction or input from the Website visitor before the visitor can continue browsing the website.

Popovers are very prominent and can instantly grab the attention of the Website Visitor. For this reason, they're very popularly used to display ads, notices, special offers.

Web survey Channel - Side Tab

A button that sits at the edge of either the right or left side of a web page. Users click the button, rate their experience.

💡 Tip: Keep your survey short with one closed and an open-ended question about how the company could improve.

Web survey Channel - Button

We give you a free button which you can place anywhere on the website. Users click the button, rate their experience. Once you have created the appearance of your Widget by making all the adjustments of the Button color, Button text Color, and Button Text. 

Web survey Channel - Embed

Create a survey that is short, simple, and informative. To add one embed link to our website you need a basic understanding of HTML and access to your website’s source code.
You can access your Feedback's source code and Add the feedback form inline on your web page or in any blog.

You have an option to configure your feedback based on your website/App. You can change the height and width of your survey. Customize the look of your survey to match your website or app.

Customize your survey appearance

Customizing your survey appearance provides a perfect opportunity to highlight your organization’s logo, increase your response rate, and just make your survey more fun!


You can choose whether you'd like to show or hide Welcome Screen, Logo, and Progress. Also, choose if you'd like the Web Survey Popup to auto-close when submitted.

💡 Tip: Toggle on the 'Auto-close on submit' option to give a seamless surveying experience to your website visitors.

Additional Support for onClose, onOpen, and onSubmit Methods

Want to trigger different actions or functions when the survey is opened, closed, or submitted? Now you can. We've added support for onClose, onOpen, and onSubmit survey methods to trigger new actions or functions. For instance, if you'd like to redirect the website visitor to a different page once they've submitted a survey, you can use the onSubmit function.

For example,

  • If you'd like to redirect the website visitor to a different page once they've submitted a survey, you can use the onSubmit function.

  • If you want to track the total number of website visitors in your database to launch an offer or run a campaign, you can use the onClose function.

  • If you run an airline company and tie a partnership with a retail store, this feature can be handy to promote their business by redirecting the website visitors once they've opened the survey, you can use the onOpen function.

Note - These functions are not part of the embed code. They can be used in your website code where you install the widget.



Preparing Target for your Website Survey

Should this survey be visible to all my visitors or only to some of them? How do I do this? One simple way is to configure your conditions in the Targeting section.
We should first need to decide on whom/which device users we should Target. We can define what percentage of users or if all the users can see the feedback form.

Target Devices

Visitors can access your website on any device - Desktop, Tablet, and Phone. You have an option to choose what all devices the popover/Button should appear on. We have made our Web Widgets compatible with all the devices.

Identifying your Target audience makes your company develop effective marketing. You would know in which device you have high trafficking and enable your devices based on that.

Note: By default, it was visible on all the 3 devices, Desktop, Tablet, and Mobile.

Target Pages

Once you are done with the device setting. There comes a question in which page would you like to see the feedback button/popover on? There are 2 possibilities for this,

  • It can be on all the pages, wherever you have inserted your source code.

  • It can be on the page you specify. You can set conditions like those pages in your website which has your specified words or those pages whose URL has been defined. Based on the selected word/page, your Widget would be visible.

For example, on the blog pages, post-checkout pages, and so on.

Target Users

You have an option to set the visibility of the Widget based on the number of users. Instead of surveying and taking feedback from all the visitors, you can choose if you'd like the feedback form to be displayed to a select percentage of users as a sample.

  • All users - All the people who visit your website irrespective of their purpose of landing. All your customers are valued.

  • Percentage of users - You can set what percentage of users can see this Widget.

Learn more about your survey Targeting. 

Setting your Widget's Behaviour

After setting your target criteria, you need to define your surveys' Behavior. Behavior is the way in which your survey needs to behave post-launch of the Widget on your website. You can set when your visitors should see your Feedback Widget and till when it will be visible. 

This is where you choose when your survey has to be viewed by your website visitor.

  • As soon as the page loads - Once your website is completely loaded, Zonka Feedback's HTML source code gets triggered and your Feedback Widget gets displayed.
    Note - This is the default option.

  • After a delay of 'y' seconds - After your website gets loaded, The source code gets triggered the specified time lag. It is important for the user to stay in that specific URL for the length of the delay to get the Feedback Widget.

  • After visitor scrolls 'y' percentage of the page - Once the user reaches the desired percentage of the down page, the widget will be triggered. It is ideal to set 50% down the page.

In addition to the Launch options, you have other nifty features as well. You can set criteria till when visitors can see the Feedback Widget.

  • Until they submit a response - The Feedback Widget will appear until your visitors submit a response.

  • Only once, even if they did not submit a response - This option makes the Feedback Widget visible for the visitor only once. This is the default option.

  • Everything, even if they have submitted a response - This option allows you to show the same Feedback Widget multiple times to the same user if they fit the targeting parameters you had defined.

    Learn more about Widget's Behavior.

Tips to create a good website Survey

  • Create a short and attractive survey that is more accurate. 

  • Optimize your surveys for different devices.

  • Provide an open-ended question so respondents can share open comments.

  • Don’t ask too many open-ended questions. They take longer to complete. 

  • Decrease the frequency of your surveys. Appearance too many times may annoy your visitor.

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