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Distributing your Surveys
Ways to Distribute your Surveys
Ways to Distribute your Surveys

Learn the different ways how you can distribute your surveys and get feedback

Sonika Mehta avatar
Written by Sonika Mehta
Updated over a week ago

Reaching customers wherever they are is one of the most important ways to ensure that customers respond to surveys and share feedback. This makes it easy and effortless for customers to fill out surveys and improves the survey response rate for you.

Ways to Distribute Surveys with Zonka Feedback

With Zonka Feedback, you can reach customers exactly where they are and distribute your surveys through various channels and methods. These include:

  • Offline Survey App — Kiosk Surveys, Android Surveys, iPad Surveys

  • Online Surveys — Survey Links, QR Codes

  • Web Surveys — Web Embedded Surveys, Popover Surveys, Website Feedback Button

  • Email Surveys — Email Survey Invitations, Embedded Email Surveys

  • SMS Surveys — SMS Survey Invitations

You can use either one or a combination of Survey Distribution Methods to reach out to customers and share surveys.

Offline Survey App

Offline Survey App is a tool or software for touchscreen devices that enables you to take feedback and conduct surveys without the need for the internet. Zonka Feedback's Offline Survey App runs on iOS and Android platforms — iPads, iPhones, Android Tablets, and Android Smartphones. With it, you can collect feedback and the responses get stored locally on the device. The responses are synced automatically when WiFi is connected.

Offline Survey App is ideal for field surveys, remote data collection, trade shows, market research, for restaurants and hotels where connectivity can be patchy. Offline Surveys are also very effective for Kiosks Surveys (where tablets are set up as unattended kiosks to get feedback). Know more about Offline Surveys.

Online Survey Links & QR Codes

With Zonka Feedback you can share a survey link and collect responses from your customers. It is one of the fastest, instant, and most versatile ways to share your surveys. You can share your survey link anywhere— like on social media, in an email (using your own email client), or print it on a newsletter.

A QR code (or Quick Response Code) is a type of matrix barcode that can be printed. With Zonka Feedback's QR code, customers can access your survey with a smartphone camera. To make the creation of QR codes as simple as possible, we’ve created code for each survey in the distribution section.

It's common to include QR codes on print media like pamphlets, posters, and receipts or also use in events.


Web Surveys

Website feedback is information obtained directly from website users. This feedback is a great way to reach out to your website visitors.

Zonka Feedback's Web surveys give you the option of embedding feedback surveys in websites or products. You can also use embeds to collect leads from your website.

This can be done in Zonka Feedback through on-page surveys, pop-over surveys, and by using Widgets.

After obtaining all the responses, combine all the information and view the analytics.


1. Widget Type - Add the feedback form as a popover or a button on your website. Website feedback widgets are an easy way to connect with your website visitors.

Pop-over - Simple Forms displayed as Website Feedback Popovers can ensure your
Visitors engage with your form and share their feedback in real-time. These Popovers are especially useful after an interaction, event, or after some time has been spent by the visitor on your website. Know about Pop-over in detail.
Button - This type of widget is a button that sits at the edge of either the right or left side of a web page. You also have an option to have it as a free button and place it anywhere on the website. Users click the button and give ratings based on their experience. Know about Button type in detail.


2. Embed Type - You can embed the created survey on your website. Add the feedback form inline, on your web page or blog. Know in detail about Embed Type.

Embedded surveys provide insightful data such as usability, user impressions, and how effective the user found your website.
Know more about Web surveys and ways to target your audience.

Email Surveys

Email Surveys are one of the most widely and popular used forms of sending surveys to collect feedback and days from customers, visitors, and employees. Because email surveys can reach people with devices of any type and size, they have great deliverability and response rate.

Configuring and sending Email Surveys is very easy from your Zonka Feedback account. With customizable expert survey templates, ready-to-use email templates, and ease of embedding the survey questions, email surveys can be designed very intuitively for recipients. Get started with Email Surveys.

Send Email surveys in bulk via CSV, bulk import, or connect to your systems via APIs and Webhooks.

SMS Surveys

Reach people at the moment—survey on mobile.

Sending SMS Surveys through Zonka Feedback is the most effective and convenient way to distribute Surveys without an internet connection to your customers and get Feedback.

In Zonka Feedback you can send out a text message to your customers with the Survey links. You can also send your SMSes right away or schedule it for sometime later. Get started with SMS Surveys.

Usecase - Send survey invitations via SMS and text message to customers post-transaction, post-delivery, and at any other touchpoint using Zonka Feedback's SMS Survey Software. Know more about SMS Surveys.

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