The Email question type allows you to capture respondents’ email addresses directly in your surveys. This ensures accurate contact collection and enables personalized communication, automation, and integrations with CRMs, marketing, or support tools.
Use Email when:
You want to collect respondent contact details
You need emails for follow-ups, automation, or marketing campaigns
You’re building or updating customer or employee records
📌 Email is available on all Zonka Feedback plans.
In this article
What is an Email question?
Where to use it
How to add an Email question
Customization options
Things to keep in mind
What is an Email question?
A dedicated field for collecting email addresses
Includes built-in validation to ensure correct format (e.g., name@email.com)
Captured emails sync automatically into the Contacts module
Where to use Email
Lead generation surveys
Customer onboarding or sign-up forms
Event registrations or check-in surveys
Employee surveys where identity is required
How to Add an Email Question
To add an Email field to your survey:
Go to the Survey Hub and open the survey you want to edit.
Navigate to the Build section.
From the Question Types Panel, locate and select Email under the Contact Information category.
Drag and drop the Email question into your survey.
Click on the field to edit the question label, for example: “Please enter your email address”.
Customization options
Question Label: Adjust wording to suit your survey context
Placeholder Text: Display hint text (e.g., “example@domain.com”)
Make Required: Ensure the field must be filled before submission
Validation: Automatically rejects invalid email formats
Apply Logic: Show/hide follow-up questions based on collected email
Things to keep in mind
Email addresses are automatically added or updated in Contacts
Use with First Name, Last Name, or Phone for complete profiles
Best suited for non-anonymous surveys
Avoid making this required in feedback-only surveys if anonymity is important
Frequently Asked Questions
Can respondents enter invalid emails?
No, the Email field uses format validation to prevent invalid entries.
Will it sync to my CRM or marketing tool?
Yes, when integrated, collected emails can automatically sync with CRMs, helpdesks, or marketing tools.
Is the Email field case-sensitive?
No, email addresses are stored in lowercase for consistency.