The Rating 7 Emotions question allows respondents to select a sentiment on a 7-point emotion-based scale, ranging from extremely negative to extremely positive feelings. It’s designed for gathering emotional and experiential feedback in a more intuitive, human-centric way.
Use Rating 7 Emotions when:
You want to capture emotional responses
You're measuring customer or employee experience
You need a nuanced understanding of how people feel
📌 Rating 7 Emotions is available on all Zonka Feedback plans.
In this article
What is a Rating 7 Emotions question?
Where to use it
How to add Rating 7 Emotions
Customization options
Things to keep in mind
What is a Rating 7 Emotions question?
Displays seven visual emojis representing emotions from very negative to very positive
Respondents pick one emoji that best reflects their feeling
Provides context-rich insights into emotional sentiment
Where to use Rating 7 Emotions
Customer experience surveys after support, purchase, or delivery
Employee engagement or wellness surveys
Event feedback, app usability, or product testing
How to Add a Rating 7 Emotions Question
To insert a 7-point emotional rating question into your survey:
Go to the Survey Hub and select the survey you want to edit.
Open the Build section.
In the Question Types Panel, locate and select Rating 7 Emotions under the CX Metrics or Ratings category.
Drag and drop the Rating 7 Emotions question into your survey.
Click on the question to edit the question label (e.g., “How did you feel about today’s support experience?”).
Customization options
Question Label: E.g., “How did you feel about your visit today?”
Emojis: Use default 7-point emoji scale or customize icons
Labels: Add optional tooltips or hover text for each emoji
Make Required: Force completion before progressing
Survey Logic: Trigger follow-up questions based on selected emotion
Things to keep in mind
Best for capturing gut reactions and emotional tone
Emoji scale ranges from very unhappy to very happy
Results can be analyzed visually or quantitatively in reports
Frequently Asked Questions
Can I change the emojis or visuals?
You can customize tooltips and labels, but the core 7-emotion scale remains visual and fixed in count.
Is it mobile-friendly?
Yes, it’s designed for all screen sizes and interaction types.
Can I apply logic based on selected emotion?
Yes, logic works perfectly with Rating 7 Emotions just like with other rating types.