The Rating 4 Scale question type allows you to collect even-point feedback where respondents choose one of four options — removing a neutral middle and encouraging a clear opinion. It’s ideal for measuring satisfaction, agreement, or quality when you want decisive responses.
Use Rating 4 Scale when:
You want to avoid neutral responses
You’re measuring satisfaction or agreement
You need a balanced but forced-choice scale
📌 Rating 4 Scale is available on all Zonka Feedback plans.
In this article
What is a Rating 4 Scale question?
Where to use it
How to add a Rating 4 Scale
Customization options
Things to keep in mind
What is a Rating 4 Scale question?
Presents 4 fixed rating options (e.g., Very Good, Good, Poor, Very Poor)
Removes a neutral middle, forcing respondents to lean positive or negative
Offers a clean, visual layout using icons or buttons
Where to use Rating 4 Scale
Customer satisfaction surveys
Training, service, or product evaluations
When you want to encourage clear sentiment
How to Add a Rating 4 Scale Question
To add a 4-point rating question to your survey:
Go to the Survey Hub and open the survey you wish to edit.
Navigate to the Build section.
From the Question Types Panel, locate and select Rating 4 Scale under the CX Metrics or Ratings category.
Drag and drop the Rating 4 Scale question into your survey canvas.
Click on the question to edit the question text (e.g., “How would you rate your onboarding experience?”) and customize the labels.
Customization options
Question Label: E.g., “How would you rate the session?”
Icons: Choose stars, emojis, or custom visuals
Scale Labels: Customize all 4 choices
Make Required: Force selection before proceeding
Apply Logic: Trigger follow-ups based on selected score
Things to keep in mind
Great for structured yet opinionated feedback
Even-point scales remove indecisiveness
Pair with open-text questions for qualitative insights
Frequently Asked Questions
Why use a 4-point scale instead of 5?
To avoid neutrality and encourage respondents to take a stand.
Can I change icons or labels?
Yes, all icons and labels are customizable.
Is it mobile-friendly?
Yes, it works seamlessly across all devices and channels.