The Rating 3 Scale question type lets respondents select a quick sentiment-based rating across a 3-point scale — typically Good, Neutral, Bad. It’s perfect for capturing fast, intuitive feedback in a compact format.
Use Rating 3 Scale when:
You need a simple satisfaction measure
You want to keep the response effort minimal
You’re asking for quick feedback post-interaction, in kiosks, or microsurveys
📌 Rating 3 Scale is available on all Zonka Feedback plans.
In this article
What is a Rating 3 Scale question?
Where to use it
How to add a Rating 3 Scale
Customization options
Things to keep in mind
What is a Rating 3 Scale question?
A 3-point visual rating with sentiment options like:
😊 Good
😐 Neutral
😞 Bad
Also known as Thumbs up / Thumbs down / Neutral or Traffic light ratings
Easy to use on mobile, kiosks, and in-product surveys
Where to use Rating 3 Scale
Post-interaction feedback (support calls, live chat, visits)
Employee pulse checks or quick mood checks
Microsurveys and touchpoint surveys
In-product feature feedback
How to Add a Rating 3 Scale Question
To add a 3-point rating question to your Zonka Feedback survey:
Go to the Survey Hub and open the survey you want to modify.
Navigate to the Build section.
In the Question Types Panel, find and click on Rating 3 Scale under the CX Metrics or Ratings category.
Drag and drop the Rating 3 Scale question into your survey canvas.
Click on the question to edit the question text (e.g., "How satisfied were you with our service?") and customize the rating labels or icons.
Customization options
Question Label: E.g., “How was your experience today?”
Icons/Visuals: Choose from smiley, face, thumbs, or custom icons
Labels: Customize each scale point label (e.g., Satisfied, Okay, Unsatisfied)
Make it Required: Prevent skipping
Apply Logic: Show follow-up questions based on selected sentiment
Things to keep in mind
Best for quick decision-based responses
Ideal for surveys where time and simplicity matter
Combine with open-text follow-ups to understand reasons behind the score
Frequently Asked Questions
Can I change the icons?
Yes, choose from multiple visual styles in the question settings.
Can I trigger follow-up questions based on the selected rating?
Absolutely. Apply logic for Good, Neutral, or Bad responses.
Is this available in offline surveys?
Yes, it works across all channels including offline, kiosk, and mobile.