The Matrix (Rating Scale) question type allows you to display a table format where respondents can rate multiple items against a consistent set of scale options (e.g., satisfaction, agreement, frequency). It’s an efficient way to collect structured feedback on multiple variables in a compact layout.
Use Matrix when:
You want users to rate or evaluate multiple items side-by-side
You’re conducting employee surveys, product feedback, or service evaluation
You want quantifiable data across a fixed scale (e.g., 1–5, Strongly Disagree to Strongly Agree)
📌 Matrix / Rating Scale questions are available on all Zonka Feedback plans.
In this article
What is a Matrix question?
Where to use Matrix / Rating Scale
How to add a Matrix question
Customization options
Things to keep in mind
What is a Matrix question?
A grid-style question with rows (statements/items) and columns (scale points)
Each row is evaluated individually across the same set of scale options
Supports both radio button (single choice per row) and checkbox (multi-select per row) formats
Where to use Matrix / Rating Scale
Customer or employee satisfaction surveys
Product feature evaluation
Training, learning, or event feedback
Comparing services, attributes, or experiences
How to Add a Matrix Question
To add a Matrix or Rating Scale question to your survey:
Go to the Survey Hub and select the survey you want to edit.
Navigate to the Build section of the survey.
From the Question Types Panel, find and select Matrix / Rating Scale under the Choices category.
Drag and drop the Matrix question into your survey canvas.
Click on the question to edit the label (e.g., "Please rate the following statements")
Customization options
Question Label: E.g., “Rate the following based on your experience”
Add Rows: Define the items or statements being rated
Add Columns: Define the scale (e.g., 1–5, Excellent–Poor, Agree–Disagree)
Response Type:
Radio Buttons: Only one selection per row
Checkboxes: Allow multiple selections per row
Make it Required: Ensure all rows are answered
Randomize Rows: Shuffle statements for each respondent
Survey Logic: Apply logic based on individual row responses
Things to keep in mind
Keep scales consistent and clear to avoid confusion
Use fewer rows and columns on mobile for better readability
Matrix is ideal for structured, comparable data, not open-ended input
Frequently Asked Questions
Can I allow multiple responses per row?
Yes, switch to checkbox format in the settings.
Is it mobile-friendly?
Yes, the Matrix layout is responsive, but it's recommended to keep the number of rows/columns limited for better UX on smaller screens.
Can logic be applied to specific row answers?
Yes, logic can be triggered based on individual row responses.