The Ranking question type in Zonka Feedback allows respondents to reorder items based on their preference or priority. It helps you understand what matters most to your audience by letting them rank multiple choices from top to bottom.
Use the Ranking question when:
You want to know the order of preferences
You’re trying to identify top priorities, choices, or pain points
You need comparative feedback instead of single selections
📌 Ranking is available on all Zonka Feedback plans.
In this article
What is a Ranking question?
Where to use it
How to add a Ranking question
Customization options
Things to keep in mind
What is a Ranking question?
Displays a list of items that users can drag and drop to reorder
Captures relative preference, not just selection
Helps in identifying the most and least preferred items
Where to use Ranking questions
Ranking product features, service aspects, or brand attributes
Prioritizing issues, benefits, or goals
Gathering feedback on preferences or user expectations
How to Add a Ranking Question
To insert a Ranking question into your survey, follow these steps:
Go to the Survey Hub and open the survey you want to edit.
Navigate to the Build section of the survey.
In the Question Types Panel on the left, find the Ranking question under the Choices category.
Drag and drop the Ranking question into your survey canvas.
Click on the question to edit the label and add your list of items for respondents to rank.
Customization options
Question Label: e.g., “Rank the features most important to you”
Add Items: Add as many items as needed for ranking
Set as Required: Ensure users must complete ranking before moving ahead
Randomize Items: Shuffle the list for each respondent to avoid bias
Survey Logic: Use follow-up logic based on top-ranked items
Things to keep in mind
Ranking questions are drag-and-drop and mobile-responsive
Consider limiting the list to 5–8 items to avoid cognitive overload
Works well with analytics to identify most frequently top-ranked choices
Frequently Asked Questions
Can users rank only a few items instead of all?
No, respondents must rank all the options provided.
Can I limit how many items users can rank?
Currently, all options must be ranked. You can reduce the number of items manually to shorten the list.
Does logic work with Ranking questions?
Yes, logic can be applied based on the top or specific ranked item.