The Picture Choice question type lets you display images as answer options in your survey, allowing respondents to select one or more pictures as their response. It’s a visual and interactive way to engage your audience and collect meaningful input.
Use Picture Choice when:
You want to visually showcase choices like products, logos, locations, etc.
You want to make surveys more interactive and engaging
You need to collect input based on visual preference or recognition
📌 Picture Choice is available on all Zonka Feedback plans.
In this article
What is a Picture Choice question?
Where to use Picture Choice
How to add a Picture Choice question
Customization options
Things to keep in mind
What is a Picture Choice question?
It displays images instead of text options.
Respondents can select one or multiple images based on your settings.
Each image can include an optional label (text description).
Where to use Picture Choice
Selecting a product or menu item
Voting for preferred design, layout, or packaging
Collecting brand or location recognition
Getting visual preferences from users
How to Add a Picture Choice Question
To add a Picture Choice question to your survey:
Go to the Survey Hub and select the survey you wish to edit.
In the Build section, access the Question Types Panel on the left.
Find and click on Picture Choice under the Choices category.
Drag and drop the Picture Choice question into your survey canvas or click to add it in place.
Customization options
Single or Multiple Selection: Allow one or many choices
Image Labels: Display short text descriptions under images
Make Required: Force selection before submission
Randomize Order: Shuffle image choices
Survey Logic: Show/hide follow-up questions based on selection
Things to keep in mind
Use clear, high-quality images for best engagement
Don’t overcrowd — keep choices limited for better decision-making
Works well across devices (mobile, tablet, kiosk)
Frequently Asked Questions
Can users select more than one image?
Yes, you can enable multiple selection in settings.
Is it mobile responsive?
Yes, Picture Choice adapts to all screen sizes.
Can I apply logic based on image selection?
Yes, logic works just like with other question types.