How to Integrate Zoho CRM with Zonka Feedback
Connect Zoho CRM to your Zonka Feedback account to automatically create or update Contact records in Zoho CRM every time a new survey response is captured — keeping your CRM data in sync with real-time feedback.
What This Integration Does
With the Zoho CRM integration, Zonka Feedback can push survey response data directly into Zoho CRM. Here's what is currently supported:
Create new Contacts in Zoho CRM when a new survey response is received and no matching contact exists.
Update existing Contacts in Zoho CRM when a response is received from a contact already in your CRM (matched by Email).
Map survey fields to Zoho CRM fields — including NPS scores, CES scores, CSAT scores, ratings, text responses, and more.
Note: Currently, the integration supports syncing responses to the Contacts module in Zoho CRM. Support for other modules (Leads, Deals, etc.) is coming soon.
Before You Begin
Make sure you have the following ready before setting up the integration:
An active Zoho CRM account with admin or integration access.
A Zonka Feedback survey that is already created and collecting responses.
The survey should include fields you want to sync (e.g., Email, Name, NPS score, etc.).
Step-by-Step Setup
1 Go to Integrations in Your Survey
Open the survey you want to integrate. In the top navigation, click on Integrations. Find and select Zoho CRM from the list of available integrations.
2 Connect Your Zoho CRM Account
Click Connect to Zoho CRM. You'll be redirected to Zoho's login page to authorize the connection via OAuth. Once authorized, you'll see the status change to "Connected to zohoapis.in" on the integration page.
3 Enable "Create/Update Records to Zoho CRM"
Toggle on the Create/Update Records to Zoho CRM option. This enables the sync to run automatically whenever a new response is submitted.
4 Add a Field Mapping
Click Add Mapping to open the mapping panel. Configure the following:
Module: Select Contacts as the target module in Zoho CRM.
Mapping Condition: Choose Every-time to sync on every new response, or set a conditional rule.
Map Fields: Match each survey question to the corresponding Zoho CRM field (see the field mapping reference below).
5 Save Your Settings
Once your field mappings are complete, click Save. Your integration is now live. From this point, every new survey response will trigger a sync to Zoho CRM.
Field Mapping Reference
When setting up your mapping, use the table below to match Zonka Feedback question types to the correct Zoho CRM field types.
Contact & Identity Fields
Zonka Feedback Field | Zoho CRM Field Type |
First Name | Single Line |
Last Name | Single Line Required |
Full Name | Single Line |
Mobile Number | Phone |
External Id | Single Line |
Survey Response & Score Fields
Zonka Question Type | Zoho CRM Field Type | Notes |
NPS Score | Number (0–10) | Stored as numeric for filtering & reporting |
CES Score | Number | Stored as numeric |
CSAT / Heart Rating | Number | Stored as numeric |
Star Rating / Scale | Number | Stored as numeric |
Text Box | Single Line | Short text answers |
Comment Box | Multi-Line | Long text / open-ended answers |
Button Choice | Pick List | Single-select options |
Radio Buttons | Pick List | Single-select options |
Dropdown | Pick List | Single-select options |
Checkbox | Multi-Select | Multiple values supported |
Date | Date / Date & Time | Use Date/Time if timestamp needed |
Required Field: The Last Name field is marked as required by the Contacts module in Zoho CRM. Ensure this field is mapped in your configuration for the sync to work successfully.
How the Sync Works
Each time a survey response is submitted, Zonka Feedback checks for a matching Contact in Zoho CRM using the respondent's Email address:
If a match is found → the existing Contact record is updated with the new response data.
If no match is found → a new Contact is created in Zoho CRM with the mapped field values.
You can view the status and last sync timestamp for each mapping by clicking View All Mappings on the integration page.
Checking Your Sync Status
To verify your integration is working:
Go to your survey's Integrations → Zoho CRM page.
Click View All Mappings.
You'll see each mapping listed with its status (Active) and the Last Sync timestamp.
A successful sync will show a recent timestamp alongside the mapping name.
Frequently Asked Questions
Can I create multiple mappings?
Yes. You can add more than one mapping using the Add Mapping button, each with different field mappings or conditions. This is useful if you want to sync responses to different Zoho CRM fields depending on the survey context.
What happens if a response does not include an email?
If the response doesn't contain an email address, Zoho CRM may not be able to match the respondent to an existing Contact. A new Contact will be created with the available data. It's recommended to include an Email field in your survey to ensure accurate matching.
Need Help?
If you run into any issues setting up your Zoho CRM integration, our support team is here to help. Reach out via the chat widget or email us at support@zonkafeedback.com.
Last updated: April 2026 · Applies to: Zonka Feedback Zoho CRM Integration