The Survey Logic & Branching feature allows you to create personalized and dynamic survey experiences. By applying rules and conditions, you can decide which questions, messages, or survey paths respondents see based on their answers. This makes surveys more relevant, improves completion rates, and captures better insights.
Use Survey Logic & Branching when:
You want to skip or show questions based on responses
You need to redirect respondents to different URLs after completion
You want to create smart survey flows for different audience segments
📌 Survey Logic & Branching is available on all Zonka Feedback plans.
How to set up Survey Logic & Branching
Open your survey in the Survey Builder
Select a question and go to Logic Settings
Choose the condition (e.g., “If answer = X, then show/hide Y”)
Save and test your survey to ensure logic works smoothly
Types of Logic in Zonka Feedback
Skip Logic: Skip unnecessary questions and move to relevant ones
Display Logic: Show specific questions only if conditions are met
Question Branching: Create different paths based on answers
Conditional Redirection: Redirect respondents to custom URLs after submission based on their responses
Scoring & Advanced Logic (available in higher plans): Assign values to answers and create workflows
Things to keep in mind
Logic works across all survey types and channels
Test your survey before publishing to ensure the flow is correct
Overusing logic may make surveys complex — keep paths simple for best user experience
Frequently Asked Questions
Can I redirect different respondents to different URLs?
Yes, with conditional URL redirection, you can send respondents to different pages after submission.
Does logic work in offline surveys?
Yes, logic applies even in offline surveys and syncs once the data is uploaded.
Can I apply multiple logic rules to one question?
Yes, you can add multiple conditions to customize the survey flow.