With the Google Business Profile (GBP) integration, you can automate the process of requesting and collecting reviews from your customers directly on Google. After customers complete a survey in Zonka Feedback, you can seamlessly redirect them to your Google Business Profile review page, helping boost your online reputation and visibility.
This integration is perfect for businesses that rely on local SEO, customer reviews, and trust-building—such as restaurants, clinics, salons, service providers, and retail stores.
In this article
Benefits of connecting Zonka Feedback to Google Business Profile
How to set up the integration
Configuring survey redirection to GBP reviews
Best practices for review collection
Plan availability
Frequently Asked Questions (FAQs)
Benefits of Connecting Zonka Feedback to Google Business Profile
Boost Local SEO: More reviews improve your business ranking on Google search and maps.
Automate Review Collection: Encourage happy customers to leave reviews right after giving positive feedback in surveys.
Seamless Customer Experience: Redirects are instant and user-friendly, increasing the likelihood of customers posting a review.
Reputation Management: Collect internal feedback and push promoters to share public reviews, while addressing detractors privately.
How to Set Up the Integration
Follow these steps to connect Zonka Feedback with Google Business Profile:
Log in to your Zonka Feedback dashboard.
Navigate to the Survey Hub and select the survey you want to connect.
Go to the Integrations tab in the top navigation.
From the list of available integrations, select Google Business Profile.
Click Connect and log in with your Google Business Profile credentials.
Grant Zonka Feedback permission to access your GBP account.
Choose the specific location or business listing you want to connect.
Save your integration settings.
Configuring Survey Redirection to GBP Reviews
Once connected, configure how you want to redirect customers to Google reviews:
Add Logic for Promoters: After an NPS or CSAT question, redirect customers who gave positive scores to your GBP review page.
Customize Thank You Page: Include a “Leave us a Google Review” button that links directly to your GBP listing.
Track Results: Use Zonka Feedback’s reports to measure how many customers clicked through to leave reviews.
Best Practices for Review Collection
Target Promoters Only: Use NPS logic to send only satisfied customers (scoring 9–10) to your GBP review page.
Personalize Messaging: Add a friendly prompt like “Thank you for your feedback! Would you mind sharing your experience on Google?”
Avoid Over-Soliciting: Don’t push all customers to leave reviews—focus on those most likely to be positive.
Monitor Trends: Track review growth in GBP alongside internal feedback in Zonka Feedback.
Plan Availability
The Google Business Profile integration is available in the following Zonka Feedback plans:
Survey & CX Professional
Survey & CX Growth
Survey & CX Enterprise
(Not available in the Survey & CX Starter plan.)
Frequently Asked Questions (FAQs)
Can I redirect all respondents to Google reviews?
Yes, but it’s recommended to redirect only happy customers (Promoters) to avoid negative public reviews.
Do I need admin access to my Google Business Profile?
Yes. You must log in with an account that has management access to the GBP listing.
Can I connect multiple locations?
Yes. If your account manages multiple Google Business Profiles, you can choose the location when setting up the integration.
Is it possible to track how many customers left a Google review?
You can track clicks on the review redirection link in Zonka Feedback, but actual review posting is tracked within your Google Business Profile dashboard.
Does this work offline?
No. Since GBP is an online platform, respondents must have internet access to leave a review.