Create new or update existing HubSpot Objects (Contacts, Companies, Deals, and Custom Objects) when new Survey Responses are received in Zonka Feedback.

Create timeline activities on existing Contacts, Companies, or Deals directly from survey responses.

Sync your Survey Scores (NPS, CSAT, CES) and full Survey Response data back to existing Contacts, Companies, or both in HubSpot.

Map Survey Attributes, Response Attributes, Hidden Attributes, and Contact Attributes — in addition to survey question answers — to HubSpot properties.

Embed your survey question, button, or hyperlink directly inside HubSpot Emails — including email campaigns and trigger-based emails — so customers can respond right from their inbox.

Trigger Zonka Feedback surveys directly from HubSpot Workflows — send Email Surveys, SMS Surveys, 2-Way SMS Surveys and from Webhook automatically whenever a workflow condition is met.

What do you need for this integration?

Setting up HubSpot Integration with Zonka Feedback

Creating/Updating Records in HubSpot (Mappings)

Syncing Survey Responses and Scores back to HubSpot

Viewing Zonka Feedback Activity on HubSpot Timeline

Field Mapping Reference

Embedding a Survey Question in HubSpot Emails

Triggering Surveys from HubSpot Workflows

Zonka Feedback account – Growth or Enterprise Plan

HubSpot account – Any paid plan

Choose a Survey from Survey List View and head to the Integrations Tab from the top navigation.

Click on 'Connect' in HubSpot

Next you will see the HubSpot Integrations Detail Page where you can click to 'Connect to HubSpot' to connect your Zonka Feedback Account.

You’ll be redirected to HubSpot. If you're not logged in, you will have to log in at this step. If you're logged in and you have multiple accounts, you can choose the account you'd like to connect at this step.

Once logged in, you will see an Authorization Screen. Click on 'Connect app' to give permission to Zonka Feedback to access your HubSpot account.

You’ll be directed back to Zonka Feedback. Now you can manage your settings to add new Contacts to HubSpot when new Zonka Feedback Survey Responses are received and to sync Survey Response data and CX scores to existing contacts in HubSpot.

Go to Integrations within the Survey you'd like to add new Contacts in HubSpot for. (To do this, choose the Survey from the Survey List, navigate to Build from the top navigation and go to Integrations).

Navigate to HubSpot and click on Settings to manage the HubSpot Integration.

You can create multiple mappings across different HubSpot Objects.
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Create a new one – Creates a new HubSpot record every time a Survey Response is received. Skips if a matching record already exists.

Update fields – Updates the fields on a matching existing record. Never creates a new record.

Create or update – Updates the matching record if one exists, or creates a new one if none is found. (Default and recommended for most use cases.)

Create an activity on timeline – Creates a Zonka Feedback timeline activity on an existing HubSpot record. Available for Contacts, Companies, and Deals only. See the section below for details.
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Date Submitted

Survey Name

Survey Duration

Response ID

Any hidden fields you pass into the survey via URL parameters or embedded code (e.g., hb_company_id, custom identifiers).

Any Contact Attribute fields defined in Zonka Feedback (e.g., Full Name, Email, Mobile Number, External ID, and any custom properties).

Contacts are matched by Email Address – if the email in the Zonka Feedback Survey Response or Contact Attribute matches a HubSpot Contact's email, scores and responses will be synced to that Contact.

Companies are matched by Company Name.

Both Contacts and Companies can be synced simultaneously if both are selected under Objects to be Synced.
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Question – Embeds the first question of your survey (e.g., your NPS, CSAT, or Rating question) directly in the email. Recipients can answer with a single click.

Button – Adds a Start Survey button in your email that takes recipients to the survey.

Hyperlink – Adds a simple text hyperlink to your survey in the email.

Code – Shows the generated HTML code for the selected embed style.

Preview – Shows exactly how the question, button, or link will appear in the recipient's inbox.

Native Zonka Feedback actions – The Send Email Survey, Send SMS Survey, and Send 2-Way SMS Survey actions work directly inside HubSpot Workflows. No additional setup is needed in Zonka Feedback — just add the action to your workflow and configure it (see Step 2).
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Send a Survey from Webhook – For advanced control over delivery timing, throttling, and response attribute tracking, first create a Trigger in Zonka Feedback (see Step 3), then use the Send a Survey from Webhook action in your workflow to call it.

Send Email Survey From Zonka

Send SMS Survey From Zonka

Send 2-Way SMS Survey From Zonka

Send a Survey from Webhook (requires a Trigger created in Zonka Feedback — see Step 3)

Email* (required) – The recipient's email address. By default, this is set to the Email (Enrolled contact) token, so the survey goes to the contact enrolled in the workflow. You can replace it with any other contact property token.

Select Survey* (required) – Choose the Zonka Feedback survey to send.

Select Survey Type – Choose the email survey type (e.g., embedded question or survey link).

Subject – The subject line of the survey email.

Heading – The heading displayed at the top of the email body.

Message – The message text shown above the survey question or link.

Signature – The signature displayed at the bottom of the email.

Mobile Number* (required) – The recipient's mobile number. Use the contact's phone/mobile number property token so the SMS goes to the enrolled contact.

Select Survey* (required) – Choose the Zonka Feedback survey to send.

Message – The SMS text. Include the {URL} tag wherever you want the survey link to appear — Zonka Feedback will automatically replace it with your survey URL when the SMS is sent. Example: Hi! Thanks for contacting us. Share your feedback here: {URL}
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Mobile Number* (required) – The recipient's mobile number. Use the contact's phone/mobile number property token.

Select Survey* (required) – Choose the Zonka Feedback survey to run over 2-Way SMS.

Additional Attributes (JSON) (optional) – A JSON object of additional values to pass along with the survey. Leave blank if not required. Supported keys:

Example:

Zonka Webhook URL – Paste the Webhook URL you copied from your trigger in Zonka Feedback (Step 3). The token in the URL handles authentication automatically — no API key required.

Request Body (JSON) – Paste the Webhook Body auto-generated in your Zonka Feedback trigger (Step 3). HubSpot substitutes the placeholder tokens with the enrolled contact's real property values before sending the request to Zonka Feedback. Example:

Trigger Name – A friendly name to identify this trigger (e.g., Ticket Closed Survey).

Trigger Description (optional) – Describe what this trigger does.

Your Webhook URL – A unique webhook URL is generated automatically for this trigger. Copy it using the Copy icon — you'll paste this into the Send a Survey from Webhook action in your HubSpot workflow. The token in the URL handles authentication automatically, so no API key is required.

Delivery Channel – Choose how the survey should be delivered when the webhook fires (e.g., Send Email Survey).

Send Email – Choose when the survey should be sent (e.g., Immediately, or after a delay).

Ignore Throttling – Choose Yes to send the survey every time the webhook fires, even if the contact has recently received a survey. Choose No to respect your survey throttling rules.

Attributes to track on responses – When the webhook fires, you can store properties from the incoming HubSpot payload directly on the survey response:

Select a Zonka Attribute (e.g., a Hidden or Contact Attribute) and map it to the corresponding HubSpot Property from the payload.

Click + Add Attribute to map additional properties.

Use Add static value to attach a fixed value (instead of a HubSpot property) to every response from this trigger.

Webhook Body – Based on the attributes you've mapped above, Zonka Feedback automatically generates a JSON Webhook Body for you. Copy this JSON using the Copy icon and paste it into the Request Body (JSON) field of the Send a Survey from Webhook action in your HubSpot workflow. HubSpot will substitute the placeholder tokens (e.g., {{ enrolled_object.email }}) with the contact's real property values before sending the request to Zonka Feedback.
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Click Save to activate the trigger.