Zonka Feedback is a Customer Feedback Management Software that allows businesses to collect and analyze feedback from their customers. It also has the capability of conducting location-based surveys, which means you can conduct surveys at all locations and determine where the responses are coming from. You can also target your surveys to specific locations and see location-based responses and reports.
With location-based surveys, you can gather feedback from customers at specific branches or stores, allowing you to see how each location is performing. This can be useful for identifying trends or differences in customer satisfaction and experience across different locations. You can also use location-based surveys to gather feedback on specific products or services offered at a particular location.
To conduct a location-based survey in Zonka Feedback, you need to first create your survey and then assign it to specific locations. You can assign the survey to one or multiple locations, and choose to have it displayed on a tablet, mobile device or web link. Once the survey is live, customers can provide their feedback at the location. The data collected from the survey is then available for analysis in real-time, allowing you to make informed decisions based on the feedback received.
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Benefits of Location-based Surveys
There are multiple benefits of conducting Location-based Surveys. These include:
Targeted Feedback: By targeting surveys to specific locations, businesses can receive feedback from customers who have interacted with that particular branch or store, providing a more accurate picture of the customer experience at that location.
Improved Customer Experience: Location-based surveys can help businesses identify areas for improvement in terms of customer experience and satisfaction, allowing them to make necessary changes to enhance the customer experience.
Location-Specific Insights: Location-based surveys provide location-specific insights, which can be useful for businesses with multiple locations, as they can see how each location is performing and make comparisons.
Real-Time Data: The data collected from location-based surveys is available in real-time, allowing businesses to make informed decisions based on the feedback received.
Increased Customer Engagement: By conducting location-based surveys, businesses can show their customers that they value their feedback and are committed to improving the customer experience. This can increase customer engagement and loyalty.
Improved Customer Satisfaction: By using the insights gained from location-based surveys, businesses can make changes that improve the customer experience and satisfaction, leading to higher customer loyalty and repeat business.
Overall, location-based surveys provide valuable insights into the customer experience and satisfaction at specific locations, allowing businesses to make informed decisions and improve the customer experience.
Features of Locations in Zonka Feedback
Surveys across all Locations
You can add the same survey across all locations. For example, if you're running a pizza chain and want to get feedback from all your locations. You can create a single survey and assign all your locations to the same. Once the feedback starts coming in, you can analyze which location is the feedback coming from.
Different Surveys for different locations
There may be different types of stores in a particular chain, offering different products and services. For different locations, you can have different surveys created and assigned.
Location-based User Access
All non-admin users can be assigned specific locations so they can view responses and reports for their specific locations only.
View Responses and Reports specific to locations for the surveys.
Location Comparative Reports
View a very comprehensive and detailed Location Comparative Report and view each parameter compared location-wise.
Location-based CX Metrics (NPS, CES & CSAT)
View CX Metrics — NPS, CES and CSAT based on specific locations.
Filters & Data Analysis
Filter all Reports with Locations to view specific analytics.
To add Locations to your Zonka Feedback account, follow these steps.
Click on Add Location button.
A pop up will open up to fill up a few details about the Location to be added. Fill up the Location Information like Location Name, External ID and Address.
While adding the Locations, you can also assign Location Labels to the Location that is being added.
Once done, click on the Add button and the Location will get added.
To delete Locations from your account, follow these steps.
Select the locations you would like to delete and choose the Delete button on the top.
A confirmation pop up will appear to confirm your action. Click on Delete and the Location will be deleted immediately.
You cannot delete a Location if there are surveys assigned to the Location. You would be prompted to remove the locations from the survey first before attempting to delete it.
Assigning & Removing Locations from Surveys
Once you have created the locations, you can add them to Surveys to take Location-based Feedback.
To assign Locations to surveys, follow these steps.
Navigate to Home and view your surveys in Tablet View
Check the surveys to which you'd like to assign Locations
Select Location button from the top. A dropdown would appear. Choose Assign Locations
A popup will appear. Select the locations you want to assign to the selected surveys.
Once done, click on Apply to assign the locations.
To remove Locations from surveys, follow these steps.
Navigate to Home and view your surveys in Table View
Check the surveys to which you'd like to assign Locations
Select Location button from the top. A dropdown would appear. Choose Remove Locations
A popup will appear. Select the locations you want to remove from the selected surveys. Uncheck all the other locations.
Once done, click on Apply to remove the locations.
Location Labels are a way to categorize and label different locations in a business, such as branches, stores, or offices. The purpose of location labels is to provide a way to group and categorize locations based on specific criteria, such as geographic region, product offerings, or type of store.
For example, a business with multiple locations may use location labels to differentiate between its retail stores, service centers, and distribution centers. This allows the business to easily identify and track performance data for each type of location, and to make comparisons between different types of locations.
In Zonka Feedback, location labels can be used in conjunction with location-based surveys to target surveys to specific locations, or to filter and analyze feedback based on the location label. Location labels are a useful tool for organizing and categorizing locations in a business, allowing for more targeted and effective feedback collection and analysis.
Adding Location Lables
To add Labels to Locations, follow these steps.
Check the Locations to which you'd like to assign Labels.
Select Add or Remove Labels button.
From the drop down, choose an existing label or multiple labels or type in a new label name to add it.
For existing labels, click on Apply. For new labels, click on Create button.
To remove Labels from Locations, follow these steps.