SMS Surveys are a quick and easy way to gather feedback and data from individuals. They can be used for a variety of purposes, such as market research, customer satisfaction surveys, and opinion polls.

SMS surveys are convenient for participants and customers as they can complete them on their own time and from any location. They also have a high response rate compared to other forms of surveys.

With Zonka Feedback, you can send SMS Surveys to your audiences and customers in all countries. In this article, we will discuss how you can get started with Zonka Feedback SMS Surveys.

In an SMS Survey, you're sending a personalized SMS to your audiences with a unique survey link which the audiences and customers can click to access the survey on their mobile browser and give feedback.

SMS surveys are a convenient and effective way to gather data and feedback from individuals. With the help of Zonka Feedback, you can create, send, and track your SMS surveys and responses easily.

You can choose from three different sending options for SMS Surveys through Zonka Feedback. These are enlisted below.

You can connect your own SMS Gateway Account to Zonka Feedback. You can either use an existing SMS Gateway Account or sign up for a new one, add your API credentials to Zonka Feedback and connect your account.

When you connect your own SMS Gateway Account, the surveys are composed and set in Zonka Feedback and are sent from your SMS Gateway Account.

You can use this option in multiple scenarios.

You can use Zonka Feedback's SMS Gateway Account. This does not require you to do any connection and can be used directly from your Zonka Feedback platform. You would be able to send SMSes to all countries, as well as see SMS Logs from within your platform.

If you use any other SMS Gateways besides Twilio or SMS Gupshup and would like to connect to the same, you can request for integration to your own SMS Gateway.

The number of SMS Surveys you can send would depend on which method you choose for sending SMS Surveys.

Based on the method you're choosing to send SMSes, you would either get a number of SMS Surveys to send per month or SMS credits that can be used to send SMS Surveys. SMS Credits are like internal currency for sending SMS Surveys. Based on the country you're sending the survey to, the credits deducted would vary. Read more about SMS Credits.

There are multiple ways to send SMS Surveys. These are as follows.

If you'd like to send SMS Surveys as and as required or desired, you can do so directly from the Zonka Feedback Platform.

To send SMS Surveys from the platform, follow these steps.

Learn more about triggering SMS Surveys from Zonka Feedback Platform.

A good time to send SMS Surveys is on the occurrence of an event or activity in tools you use. Triggering SMS Surveys after an event ensures that you're able to capture customer feedback and opinion on the said event while it is still fresh in their minds.

Using Zonka Feedback, you can integrate tools you use and trigger SMS Surveys automatically.

Learn more about triggering SMS Surveys via Integrations.

Using APIs you can trigger SMS Surveys to your customers. Zonka Feedback APIs are very easy to use and ideal if you want to connect your CRM, POS, HRM, Helpdesks or other tools and platforms.

If the platforms you use support an HTTP POST, they are likely to be compatible with Zonka Feedback's APIs.

Learn more about triggering SMS Surveys via APIs.

Survey Throttling refers to the practice of limiting the number of surveys that a user can take within a certain time period, in order to prevent abuse or spamming. This can help to maintain the quality and accuracy of survey data and prevent users from gaming the system by taking too many surveys in a short time period. It can also help in not over-surveying the users.

For example, if you're a regular shopper and make a purchase from a website on a daily basis, it could be irritating as a customer to get a feedback request every day.

Using Survey Throttling, you can specific a period in which the customer will not receive another survey request again, even if the customer is included manually, via contact list or through a CSV import in the sending list.

To manage Survey Throttling, do as follows.

Test your custom SMS Surveys easily with the Zonka Feedback platform. Simply send a test SMS to yourself to experience the look and functionality without adding yourself to the contact list. This won't affect your logs and metrics.

Steps to test the SMS Survey:

You can track your send SMS Surveys and success rate with SMS Survey Logs. The logs tell you about deliverability and response rate.

Here's what you can track with the SMS Surveys logs.

You can also view Delivery Rate, and Survey Answered Rate.

Learn more about SMS Survey Logs.

Yes, you can personalize the SMS Survey message you're sending to your customers. They can also be personalized by adding placeholders to the message.

You can have up to 160 characters, this is inclusive of the Survey URL. More characters than those would be considered as multiple SMSes.

You can send up to 10 SMSes in the free trial version.

There could be multiple reasons why your SMS Survey was not received. Please check the following.

If you're still unable to receive an SMS, please contact your account manager or email us at hello@zonkafeedback.com.