One good way to increase your response rate is to 'Pick the right channel and the right way.'
What is Embedding a question?
Embedding customer feedback surveys within the email is one of the best ways to get responses from your customers. It is a simple way by which a question of your survey is sent embedded within the email body. Since the customers can see the question when they open the email, they are more likely to click on the response and this leads to a good response rate. Once they click on the question, it redirects them to the second page of the survey you have created.
How to Embed question in the survey?
Here are the steps you have to follow to embed a question in your email:
Navigate to 'Surveys'
Select the 'Distribute' tab for the survey you would like to send the Email.
While composing the changes, select the Embed option.
Once done add recipients, preview, and send the surveys to your customers.
Tips to create a survey
Make sure that the first question of your survey is a rating question like NPS, CES, or CSAT or any of the below question types and not an unclickable question like text fields, comment boxes.
Make your survey short, look personal, and focused.
What questions can be embedded?
Net Promoter Score - NPS
Customer Satisfaction score - CSAT
Customer Effort score - CES
5 Scale Rating
4 Scale Rating
3 Scale Rating
2 Scale Rating
Checkbox
Single Select Button
Radio Button
Picture Choice
Matrix/Rating Scale
0-10 scale