APIs (Application Programming Interfaces) are tools that allow different software systems to communicate with each other. They enable you to send requests to a system and receive data back in response.
Using APIs, you can connect Zonka Feedback with other tools and platforms you use and set conditions to trigger WhatsApp Surveys.
Let's take an example.
Say you're using a tool where you're storing information about new purchases made on your website.
You can connect the tool and Zonka Feedback and call Zonka Feedback's API to send a WhatsApp message when a new purchase is made. This way your customer will automatically get a WhatsApp Survey Invitation as soon as the purchase is made and would be able to give you feedback in real-time while the purchase experience is still fresh in their mind.
With Zonka Feedback, you can automate sending WhatsApp Surveys using APIs. This ensures timely and relevant feedback collection by triggering surveys directly from your systems, such as CRM, POS, or helpdesk, based on specific customer interactions or events.
In this article
How WhatsApp Survey Automation with APIs Works
With APIs, you can integrate Zonka Feedback seamlessly into your existing systems. Automating WhatsApp surveys allows you to
Trigger surveys immediately after key events, such as ticket closure, purchase completion, or subscription.
Send personalized survey invitations with contact and event-specific details.
Track responses and monitor performance in real-time.
Benefits of Automating WhatsApp Surveys with APIs
Automate surveys to gather feedback immediately after customer interactions, ensuring accurate and relevant responses.
Eliminate manual intervention and streamline survey distribution.
Use customer-specific data to personalize survey invitations for better engagement.
Automate feedback collection for a large audience without additional effort.
Leverage instant feedback to make informed decisions and improve customer satisfaction.
Steps to Automate WhatsApp Surveys with APIs
Step 1: Generate an API Key
Log in to your Zonka Feedback account.
Navigate to Settings > Developers > API & Data Center.
Copy the key or click on Regenerate Token.
Copy and save the API key securely for use in your integrations.
Step 2: Set Up the API Call
To automate WhatsApp surveys, you’ll need to make an HTTP POST request to the Zonka Feedback API. This request should include:
Contact information such as phone number.
Auto-generated Survey Link by Zonka Feedback.
Personalization Fields like name, order number, or location for customizing messages.
Step 3: Test the API Integration
Use tools like Postman or cURL to test your API requests.
Ensure the data is formatted correctly and matches the required parameters.
For more technical details, refer to the Zonka Feedback Developer Guide
FAQs
Can I send WhatsApp surveys to multiple recipients in a single API request?
No, each API request should be for one recipient to ensure personalization and tracking accuracy.
What happens if a recipient's phone number is incorrect?
The API call will return an error for invalid phone numbers. Ensure all numbers include the correct country code.
Can I customize the WhatsApp survey message?
Yes, you can fully customize the survey message using placeholders for personalization.
Does API automation support response tracking?
Yes, Zonka Feedback tracks delivery, read receipts, and responses for WhatsApp surveys sent via APIs. View this data in your dashboard.
Is WhatsApp Survey automation available in all plans?
Yes, WhatsApp Survey automation via APIs is available in all plans except the Free Plan.Can I bypass throttling settings for specific surveys?
Yes, you can use the ignore_throttling parameter in your API request to override throttling rules for individual surveys.
With Zonka Feedback’s API-based WhatsApp Survey automation, collecting actionable customer feedback has never been easier. Use the power of automation to deliver timely, personalized surveys and improve your customer experience strategy today!